This error appears when a page has a canonical URL defined that points to a different address. Here's what it means and how to fix it.
If the canonical points to another URL, Google may decide to rank that other page instead of the current one. The content exists, but the visibility goes to a different address — or gets lost entirely.
This error doesn't directly affect what the user sees, but it can prevent the page from showing up when someone searches for it. If it doesn't show up, there's no visit. And if there's no visit, there's nothing.
Google may choose not to index the current page by interpreting that the canonical version is another one. That means all the work put into that content can become invisible in search results.
If this error showed up in your audit, here are the steps to leave it behind.
Before touching anything, you need to see what canonical that page has defined and exactly where it's pointing. Open the page source, look inside the <head> for the tag <link rel="canonical" href="..."> and check which URL it points to.
If the canonical URL points to another page intentionally, there may be nothing to fix. If it doesn't, you need to act. Review with your team or whoever manages SEO whether that canonical makes sense for that page.
If the canonical is wrong, update it to point to the correct URL. If the current page should be the primary version, the canonical must point to itself. You can do this from the CMS, the SEO plugin you use (Yoast, Rank Math, etc.) or directly in the HTML.
Sometimes there's more than one canonical defined on the same page, which creates even more confusion. Check the page source and HTTP headers to make sure only one exists and that it's the correct one.
To help you better understand this type of error and why it happens, we include additional materials that expand the explanations, guide with examples, or show alternative methods.
Without a canonical tag defined, Google decides on its own which version of the page to index. It doesn't always pick the one you want.
View resourceHaving more than one canonical tag on the same page creates a conflict. Google may ignore them all and decide on its own.
View resourceA page with noindex is invisible to Google. It won't appear in search results no matter how well optimized it is.
View resourceAudit your website for free and discover if this and other SEO errors are affecting your ranking.